The HAY Mini Market has been launched at Selfridges during the London Design Festival 2014. The supermarket inspired shop, first presented during the Salone del Mobile in Milan, will offer a range of HAY and WRONG FOR HAY accessories. The result of a collaboration between luxury contemporary Norwegian studio Hay and British designer Sebastian Wrong, Wrong for Hay will be showcasing its lighting, textiles, stationery and glassware accessories during the event. A select collection of curated design items from around the world will also be on display. The concept store also includes tote bags in vivid graphic prints and the Kaliedo Trays designed by Clara von Zweiberk and it will run through the Christmas season at Selfridges, London.
Inspired by the innovation and greatness of Danish furniture and interior design of the 1950’s and 60’s, HAY work with an international roster of the best names in interiors and furniture design, while harbouring new and up and coming talent. HAY operates in the field between architecture and fashion bridging the statics from architecture and the dynamics from fashion.
HAY are ambitious in the field of innovation and the use of cutting edge technology with an aesthetic that is Scandinavian through and through; simple, straight forward, functional and joyful.